Plackarnia Ul Jankiego

No. 7 Paper on Promoting SMEs managers

SME DEVELOPMENT AND MANAGEMENT
Small and micro-enterprises as alternative solutions to the problem of unemployment and poverty in Peru

Author: Dr. Nemesio Herrera Espinoza
Senior Lecturer, Faculty Administrative Sciences of the Universidad Nacional Mayor de San Marcos

Foreword: Dr. Fernando Villarán
Former Minister of Labour, researcher and promoter of SMEs in Peru



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Editorial Horizonte: Av Nicolas de Pierola 995 (Plaza San Martín, Lima Center) Phone 4279364 to 4274341

San Martín Library , Jr. 1041 Union Club Departmental

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Crisol Book (Ovalo Gutierrez, San Isidro)

posts in the Boulevard de la Cultura JR. Quilca : Quilca Jr. 263, Centro de Lima. Post No. 9 and 12.

DIRECT ORDERS TO THE AUTHOR, WITHOUT CHARGE DELIVERY

Telephone: 4234337-993923529 Email

: nespinozah@hotmail.com


CONTENTS BOOK:

I. Economic and social impact of SMEs in Peru

Businesses in Peru - Classes of companies according to their occupation - Classes of company size - Classes of companies according to their property - Features small and micro enterprises in Peru - Main characteristics of SME 2008 - SMEs and the business sector in Peru - The economic and social connotations of SMEs - The current situation of SMEs in Peru - The promotion and development of SMEs in Peru - SMEs in other countries

II. The employer: the key to the success of SMEs

What it means to be an entrepreneur - Characteristics of Entrepreneurs - The training of entrepreneurs - the training of entrepreneurs in universities

III. Activities of SMEs in Peru

Opportunities for SMEs - The activities engaged or may engage SMEs - Industrial activities in SMEs - Main Items in the activities in the industrial activities of SMEs - Service activities in SMEs - tourism activities in SMEs - The activities of food preparation (restaurants and the like) in SMEs - The agriculture and related activities in SMEs - start of business in SMEs - the differential competitive advantage in the success of SMEs.

IV. Sales in SMEs

Main objective of SMEs: win customers, win new markets - marketing strategy in SMEs - The product marketing strategy - the market in the marketing strategy - Costs and prices in marketing strategy - A case cost analysis - Advertising on the marketing strategy - promoting the marketing strategy - The sales process in marketing strategy.

V. SME finance in

The finance function of business. The entrepreneur and financier - skills and financial skills of the entrepreneur - the capital structure of SMEs - The financial needs of SMEs - Working capital in SMEs - Financial analysis on SMEs - Financing SMEs - financial institutions no bank - guarantees for the financing of SMEs - The cost of capital for financing SMEs - Accounting and taxation in SMEs - the tax on SMEs - The income tax - The general sales tax - Social contributions in SMEs - tax regimes for SMEs - Single System Simplified - Special Scheme for Income Tax - General Conditions Income Tax - Proof of payments in SMEs.

VI. The law of SMEs in Peru

Need for Ad-Hoc legal framework for SMEs - Major laws related to SMEs - SME legal Constitution.

VII. Science, technology and innovation in SMEs

scientific research, science, technology and innovation in the development of SMEs today - technology parks and development of SMEs in Peru - The advisory, consultancy and training as means of technology transfer in SMEs - Training in SMEs - The Internet and electronic SMEs.

OTHER BOOKS BY THE AUTHOR:

1. Administration
Anthology 2. Documentary Administration
3. Administrative Writing
4. University Management
5. Apurimac, poverty and wealth
6. Force public universities

To read and comment on the publication of the contents of free creation and management of SMEs in the daily El Peruano, enter the following address:

http://hugofloreslaime.obolog.com/istepsa-pyme-desventajas-ventajas-desarrollo-peru-1061857

also in:

http://www.peroumoto.com/mype/content/mype- problems-and-benefits
http://peru21.pe/impresa/noticia/tips-pyme/2009-01-11/235389
http://www.mundomype.com/boletin/271-boletin- nd-79.html